When The “Why” Matters More Than The “What”

“Very few people know why they do what they do. Why does your organization exist? Why do you get up in the morning? And why should anyone care?”

“As it turns out, all the great and inspiring leaders and organizations in the world whether it’s Apple, or Martin Luther King Jr., or the Wright brothers, they all think, act, and communicate the exact same way, and it is the complete opposite to everyone else. All I did was codify it. It is probably the world’s simplest idea. I call it the Golden Circle.” – Simon Sinek

“It doesn’t matter what you do, it matters WHY you do it.”

For Yeske Buie, WHAT we are is a financial planning firm, but WHY we do what we do is for our clients. We are here to help our clients Live Big®. This requires thinking far beyond risk analysis, model portfolios and financial planning strategies. It requires personal, innovative relationships centered on a singular priority: helping clients live their biggest, best life.

Live Big® It’s about the size of your life, not the size of your wallet®

Enjoy this brief presentation by Simon Sinek. And please note that this should not be taken as an endorsement of Apple stock!