Featured FinTech

Featured FinTech


FinTech, or Financial Technology, refers to the innovative use of technology to streamline financial activities including lending, investing, making payments, and more, and it has revolutionized the way our society interacts with money. Even if you don’t care for all the fancy smart phone apps, think about how ATMs replaced bank tellers, or how credit cards eased the burden of carrying cash – that’s FinTech! With an abundance of technologies available these days, we’d like to share with you some of the FinTech products that are catching our eye these days, and highlight them in this space we’re calling Featured FinTech.

We hope you enjoy these examples and as always, we’d love to hear from you – what apps, websites, and products are on your must-use list? Let us know by leaving a comment below or emailing Mila@YeBu.com, and you may see your suggestion featured here soon!


You have goals. You have each other.

Twine makes collaborating on short and long term financial goals simple.

  • What is Twine?
    • Twine is a collaborative savings app designed to help couples choose and track long-term financial goals like saving for a vacation, a new home, a wedding, and more. After a couple selects their goal, enters their target savings amount, and inputs their desired monthly deposits, the app will estimate when the couple will reach their goal and provides updates along the way to keep the couple motivated. The money is saved in an account backed by John Hancock which can remain in cash or be invested.
  • How did Twine come into existence?
    • Twine was first released in November 2017 and has evolved and grown in popularity over the past few years. According to Twine’s 2017 press release, “The Twine team is driven by a shared social mission – a belief that by empowering people to live happier lives, we strengthen the fabric of our nation” This passion drove them to create a product first for financial advisors and their clients, and when an opportunity arose to scale the innovation to families across the country, they recruited and built a team to make that dream a reality.
  • What do we like about Twine?
    • Twine’s mission and philosophy echos Yeske Buie’s Live Big® philosophy. Twine’s co-founder, Uri Pomerantz, shared the following statement when Twine first launched: “We believe that for most of us – money is just a means to an end. And that end is a life full of dreams, spent with family and friends. A life not spent worrying about your finances, but rather spending time and money on the things that bring you joy and meaning.” Similarly at Yeske Buie, we believe, “It’s about the size of your life, not the size of your wallet®“. In addition to the similarities in philosophy, we believe goal planning is a critical part of any comprehensive financial plan and we think Twine provides an interactive and motivating platform for implementing shared goals.

Chores & Allowance Simplified

  • What is BusyKid?
    • BusyKid is a mobile app that facilitates the electronic exchange of money between parents and kids for completed chores. The app allows parents to add chores to their child’s list, assign a chore value to each activity, and facilitate the exchange of money for a job well done. As the child accrues money for their completed chores, the app provides them with four options for spending their money: Cash Out, Gift Cards, Stock, or the “BusyKid Visa® prepaid spend card”. Parents still have approval power related the child’s allowance and spending as transactions must first be approved by the parent. This approval can be as simple as answering “yes” to a BusyKid text message.
  • How did BusyKid come into existence?
    • BusyKid first emerged in 2011  when a father of six was looking for a way to track his kids’ chores, pay them a weekly allowance, and teach them basic financial literacy skills. From this need, he created My Job Chart, which has since evolved into BusyKid to include additional security, technology, and features.
  • What do we like about BusyKid?
    • BusyKid teaches kids the imperative financial literacy skills we at Yeske Buie also promote with our Financial Literacy Program – save, spend, donate, and invest. And, we feel it does so in an interactive and “cool” way via a smartphone app.
    • The electronic exchange of money is the reality of today’s financial landscape, and BusyKid introduces this reality to kids early on. Terms like direct deposit, move money, and credit are introduced in the app at a much earlier stage than would typically be relevant.