Old Tricks, New Tools

Deception doesn’t exploit stupidity, it exploits attention. And today’s scammers have more tools than ever to grab it, including tools convincing enough to fool people who are certain they’d never fall for a scam.

Lauren Mireles, C3O at YeskeBuie, and Perry Carpenter, Chief Deception Strategist at KnowBe4, hosted a webinar that provided a deep dive into the psychology and technology behind today’s most convincing scams. During the presentation, Perry walked attendees through card tricks, memory illusions, and AI-generated voicemails, testing their own instincts in real time and revealing just how easily attention can be redirected. These same techniques show up in the calls, texts, and emails asking you to move money or share account details, often sounding exactly like a familiar voice or a trusted institution.

Watch the recording below for insight into:

• The cognitive shortcuts scammers rely on,

• How memory can be manipulated, and why that matters for fraud,

• Live demonstrations of AI voice cloning and deepfake video,

• Why assuming “I’d never fall for that” is itself the risk, and

• Practical steps to slow down and verify before you act.

LEARN MORE ABOUT OUR GUEST SPEAKER