TheLiveBigWay® Digest: A Simple Remedy
 
						Familiarity Bias: Are You Your Greatest Enemy?

Benjamin Graham, widely known as the “father of value investing,” once wrote, “The investor’s chief problem – and even his worst enemy – is likely to be himself.” All humans carry with them biases shaped by their backgrounds and experiences, which influence every decision they make. In this piece, we explore the origins, causes, and impacts that familiarity bias can have on investors, and offer a remedy to combat our own brains.
Register Today for Our Live Webinar
We hope you’ll save the date for our live presentation on Tuesday, September 28. As we look to transition from the third to the final fiscal quarter of 2021, we’ll share a review of the markets and the economy, discuss new and pending legislation, and talk about potential year-end planning and investment strategies. Register here and let us know what topics or questions you’d like us to discuss.

A Bittersweet Adieu – Thank You, Alishia!

In 2018, Alishia DuBois joined our team as a Financial Planning Resident. And in what seems like the blink of an eye, her time with us is coming to an end – today we celebrate her graduation from our Financial Planning Resident Program! Before we say goodbye, we share Alishia’s reflections on her time at Yeske Buie and honor the time, effort, and care that she’s brought to our team and our Clients over the past three years. Thank you, Alishia!
The Hope Chronicles
We recently came across the following story, and were touched by its meaning, relevancy, and sense of empowerment.
Sometimes I just want it to stop. Talk of COVID, looting, brutality. I lose my way. I become convinced that this “new normal” is real life. Then I meet an 87-year-old who talks of living through polio, diphtheria, Vietnam protests and yet is still enchanted with life.
He seemed surprised when I said that 2020 must be especially challenging for him. “No,” he said slowly, looking me straight in the eyes. “I learned a long time ago to not see the world through the printed headlines, I see the world through the people that surround me. I see the world with the realization that we love big. Therefore, I just choose to write my own headlines: “Husband loves wife today.” “Family drops everything to come to Grandma’s bedside.” He patted my hand. “Old man makes new friend.”
His words collide with my worries, freeing them from the tether I had been holding tight. They float away. I am left with a renewed spirit and a new way to write my own headlines.
Feeling inspired, we challenged ourselves to embrace this spirit and write our own headlines, and we’re honored to share them with you in this edition of The Hope Chronicles. We’d also love to hear from you! How would you pen your own headlines?
- A lifetime of experiences boils down to the realization that love and simplicity are the keys to happiness 
- Adventurer finds joy in the little things 
- Coworkers spend precious time interacting with Clients from afar, yet very close (Zoom) during the holidays 
- Daughter finds daily joy in applying life lessons learned from her recently deceased father 
- Daughter graduates from college, pursues and embraces new opportunities in New York in a COVID world, restoring one’s faith in the future 
- Eight-month-old seizes the moment and plays with big brother’s toys while he’s at school 
- Entire family present on Zoom for special New Year’s Eve proposal 
- Family celebrates everyone’s birthday after pandemic postpones parties 
- First-time parents prepare for baby’s arrival with outpouring of love and support from loved ones and friends all over the world 
- Grandmother learns to FaceTime and sees grandchild more often now than ever before 
- Husband makes wife laugh 
- Inspired by dog, human also stops to smell the roses and enjoy the moment 
- Isolation creates opportunity to uncover new passions and hobbies 
- Moments of loneliness disappear for a couple who bring a beautiful dog into their home 
- Pandemic allowed San Francisco couple to explore every path to the Presidio on long weekend walks 
- Pandemic-inspired increase in recipe testing leads to a freezer full of delicious food prepared for baby’s arrival 
- Parents sing to kids, change the world 
- Recent Dad gains newfound appreciation for his parents' choices, regrets being such a brat 
- Recent humidity heatwave a boon for outdoor hot yoga 
- Seasoned assistant re-learns how to learn 
- The family grows - a year and a half after the pandemic began, the Yeske Buie team celebrates three marriages and three babies 
- Three-year-old faces fears and successfully navigates first week of preschool 
- Twelve-year-old spends summer learning cursive to make his grandmother proud 
- Workout community strengthens more than just muscles 
- Yeske Buie emerges from their work from home stint with two impressive new hires 
We Are Pleased to Welcome You Back
The Yeske Buie team is looking forward to serving you from our physical offices again – we are all fully vaccinated and we’ll be welcoming fully vaccinated visitors to the office starting in September! We have been and will continue to use the best available science to guide our practices, and we’ve implemented a few new protocols to maintain a safe space for you and our team. Here’s how we look forward to welcoming you back.

