COMMUNICATIONS SUPPORT SPECIALIST
Tricia Lowney holds a Bachelor of Arts in Interdisciplinary Liberal Arts with a minor in English from Colorado State University. She also studied Creative Writing, Literature & Language, and Linguistics at Virginia Tech, fostering a strong foundation of storytelling and critical thinking.
While taking a gap in her studies, Tricia discovered her passion for building connections during her time on ADP’s COE team, and later, on their Compliance Solutions copywriting team. There, she developed creative copy and visual marketing materials including email campaigns, paid social ads, infographics, and dimensional mailers. During her time at CSU, Tricia worked as a Creative Copywriting Intern at Wasserman in their Next Gen department, developing experiential marketing campaigns for brands like Dunkin’, Amazon Prime Student, and Pokémon TCG. She worked cross-functionally and interdepartmentally to pitch brand activations and engage with next generation consumers.
At Virginia Tech, Tricia was a part of Pi Beta Phi, participating in literary initiatives both nationwide and for the local community. Outside of schooling and her marketing career, Tricia worked in the service industry for over a decade, focusing on interpersonal communications, training, and Client relations. In 2015, she wrote online movie reviews and feature articles for The Film Magazine. And, in 2014, she received her graphic design certification.
Client Focus: Tricia is a strong proponent of building community in small ways. She believes that genuine connection and keeping an open mind help people discover new and interesting pathways to strengthen relationships. She leads with a smile and is dedicated to helping others whenever and however she can.
Current Update: Tricia is jazzed for autumn and the end-of-year planning that comes with it! She’s gearing up for YeskeBuie’s last live webinar of 2026, “The Votes Are In: Now What?” on November 10 and is already planning for the firm’s annual virtual holiday party on December 15. As always, she’s dialed in on publishing The LiveBigWay® Digest and celebrating YeskeBuie’s dedication to Clients on social media — follow the firm on LinkedIn, Instagram, and Facebook for a look at all the fun stuff our team is engaged in For more on the spectacular team, check out this page for thoughts that are being shared within the financial planning profession.
Outside of work, Trish and Sydney recently hosted their college friends in the city. They bounced around the Bay Area, watching sea lions at Fisherman’s Wharf (where they were lucky enough to see a Steller sea lion!) and basking in the sunshine at Ocean Beach and Santa Cruz Beach. They caught an underground comedy show in Noe Valley, hiked through Henry Cowell Redwoods State Park, and skipped rocks (poorly, on Tricia’s part) across the San Lorenzo River. Tricia and her friend, Erin, spent a morning at the California Academy of Sciences (and did it all — the Osher Rain Forest, the Steinhart Aquarium, a planetarium show, the living roof, and the Shake House). Tricia was deeply grateful to make so many more incredible memories with her friends of nearly a decade.
She is determined to soak up all the “San Francisco magic” she can in the coming months. This summer, she cheered for the San Francisco Giants and the Golden State Valkyries at home games and looks forward to cheering on the Warriors this fall. Trish and Sydney jammed out to Noah Kahan at his Oracle Park show during the “End of August.” And in September, Tricia saw one of her favorite bands, The Front Bottoms, live at The Warfield.
In no time at all, she’ll be hopping a flight to Egypt to celebrate her brother’s wedding!