COMMUNICATIONS SUPPORT SPECIALIST
Tricia Lowney holds a Bachelor of Arts in Interdisciplinary Liberal Arts with a minor in English from Colorado State University. She also studied Creative Writing, Literature & Language, and Linguistics at Virginia Tech, fostering a strong foundation of storytelling and critical thinking.
While taking a gap in her studies, Tricia discovered her passion for building connections during her time on ADP’s COE team, and later, on their Compliance Solutions copywriting team. There, she developed creative copy and visual marketing materials including email campaigns, paid social ads, infographics, and dimensional mailers. During her time at CSU, Tricia worked as a Creative Copywriting Intern at Wasserman in their Next Gen department, developing experiential marketing campaigns for brands like Dunkin’, Amazon Prime Student, and Pokémon TCG. She worked cross-functionally across teams to pitch brand activations and engage with next generation consumers.
At Virginia Tech, Tricia was a part of Pi Beta Phi, participating in literary initiatives both nationwide and for the local community. Outside of marketing and school, Tricia has been involved in the service industry for over a decade, focusing on interpersonal communications, training, and client relations. And, in 2015, she wrote online movie reviews and feature articles for The Film Magazine.
Client Focus: Tricia is a strong proponent of building community in small ways. She believes that genuine connection and keeping an open mind help people discover new and interesting pathways for connection. She leads with a smile and is dedicated to helping others whenever and however she can.
Current Update: This summer has been a wonderful whirlwind for Tricia! After graduating from CSU, she loved heading back to Colorado to connect with the team at the company retreat in Golden. She experienced a warm welcome at Yeske Buie, from meeting alpacas and joining in Big conversations to playing board games and getting tattoos together. Tricia’s looking forward to continuing to learn and grow under the guidance of COO, Lauren Mireles, and Director of Compliance and Technology, Cristin Etheredge. Tricia’s also excited to continue getting to know her teammates better!
As a result of her move from New Jersey to California, Tricia road-tripped cross-country with her two dogs — stopping at the Bonneville Salt Flats along the way — and has been settling into her new life in San Franscico nicely. Since arriving, she has had the pleasure to meet some of Yeske Buie’s Clients at the firm’s San Francisco Client Event, enjoyed a Crazy Crab’z sandwich at Oracle Park, and connected with new colleagues and friends. It’s been an amazing experience joining the West Coast team in office. While she misses her family and friends back in New Jersey, Trish is grateful to be living in the same city as her best friend and is looking forward to bringing the East Coast out west as loved ones schedule visits. The theme for her summer has been embracing all that is new and exciting!