TheLiveBigWay® Digest: A Watchful Eye

TheLiveBigWay® Digest: A Watchful Eye

Finfluencers: Friend or Foe?

finfluencers social media

From viral dance challenges to clever life hacks, social media has such a strong influence in our lives that younger generations are relying heavily on social media trends not just for entertainment and relationships, but also for financial advice. We recently came across an article discussing the risks of trusting social media finfluencers and wanted to highlight some of their stats and examples to help you gain a better understanding of the true nature of the viral finfluencer advice and how to protect yourself. Check it out here.

Beware of Next-Level Text Scams

If there’s only one piece of this Digest that you read today, we hope it’ll be this. Our partners at Schwab have informed us that they’ve recently seen a significant increase in imposter scams targeting investors like you. In these scenarios, bad actors impersonate trusted organizations, such as Schwab, to convince people to transfer funds. We received calls from two Clients this week about a text from “Schwab” stating that their account was frozen due to unusual activity. We called  Schwab directly and confirmed that the text was a scam. Please note that Schwab will never text you a notification of this nature. It’s never been more important to be aware of common scams and what you can do to protect yourself. Here are a few quick reminders…

  • Give your social security number, credit card info, or date of birth over the phone to anyone.
  • Give your Schwab or bank login information to anyone.
  • Click a link in an email or text.
  • Allow someone to remotely access your computer.
  • Avoid answering calls from numbers you don’t know – if they need you they will leave you a message.
  • Feel free to hang up on someone who is trying to make you scared or uncomfortable – it’s not rude.
  • Email or call us with questions – we’re available to be your thinking partner.

RSVP to Join Us in Virginia!

We hope you’ll join us on Wednesday, October 4th for an in-person celebration at the Atrium at Meadowlark Botanical Gardens. Who will we be celebrating? YOU! Our Clients and the Yeske Buie community. We’re so grateful that you allow us to be a part of your lives, and we want to celebrate you with good food (from garden spreads to crab cakes to dessert bars and everything in between) and good conversation with members of the Yeske Buie team. Use this link to RSVP for yourself and any family or friends who would like to join us. We can’t wait to see you soon!

Meet the Team: Will Tracy

Will Tracy

Will Tracy has joined the Yeske Buie team as a Client Support Specialist in our Vienna, VA office, and it’s already been a pleasure to have his commitment to excellence and his sense of humor on our team. Will joins us after graduating from Virginia Tech where he earned Bachelor of Science in Finance from Virginia Tech’s CFP Certification Education Track. From his education and his internship experiences, Will is committed to building quality, trusting, and lasting relationships while performing meaningful work for Clients. In this edition of Meet the Team, we learn more about Will’s journey into financial planning, who and what are most important in his life, and how he hopes to serve our Clients. We hope you’ll join us in offering a warm welcome to Will!

Happy Birthday, Elissa!

We are wishing Co-Founder and CEO, Elissa Buie, a very happy birthday! It’s a true honor to have Elissa leading our firm, pioneering our profession, and upholding our standards. She is an inspiring woman and her energy and laugh brighten our lives. We hope her birthday is full of all the people and things she loves the most, and that the year ahead is happy and abundant. Happy birthday, Elissa! Here are a few words of wisdom from our leader.

  • Greatest Life Lesson: I have recently embarked on a journey to continue to care deeply about who and what matters to me… and to put way less energy into “caring” about things that are lower priority or, as The Serenity Prayer says, things I can’t change. There are so many blessings in my life about which I care deeply: my family (can anyone spell: G.R.A.N.D.C.H.I.L.D.R.E.N.?), my friends (including each and every one of Yeske Buie’s Clients and Allied Professionals), rescue animals (if you’re looking to rescue a senior dog, please visit for the most precious older dogs, “because it’s never too late for a new beginning”), and more! And those blessings are where I want to send my energy.
  • Sources of Inspiration: Young people are my biggest inspiration at this time in my life, and have been for a while. I feel so much energy and creativity from young people. I observe with awe our young staff at Yeske Buie living their Live Big lives while intelligently and lovingly caring about and helping empower our Clients in theirs. And seeing the world through the eyes of a toddler is magical. I also enjoy sharing my experiences and wisdom with young people (okay, yes, that sounds like I like giving advice, but “sharing wisdom” is my story and I’m stickin’ to it!).
  • Current Reads: The books on my nightstand right now (or in my “Now” Kindle folder) include: The Hidden Lamp (Caplow and Moon); Jane Eyre (hadn’t read it in ages, so I started it again); 10% Happier (Dan Harris – I’m enjoying their website too:; Chuck Klosterman (all of his books are on my Kindle right now); The Subtle Art of Not Giving [CENSORED – Warning: this book is extremely profane] (Mark Manson). I just finished All the Women in My Brain (Betty Gilpin) and just started the Slough House series (Mick Herron).