TheLiveBigWay® Digest: A Simple Remedy

TheLiveBigWay® Digest: A Simple Remedy

Familiarity Bias: Are You Your Greatest Enemy?

Mountain Parallax

Benjamin Graham, widely known as the “father of value investing,” once wrote, “The investor’s chief problem – and even his worst enemy – is likely to be himself.” All humans carry with them biases shaped by their backgrounds and experiences, which influence every decision they make. In this piece, we explore the origins, causes, and impacts that familiarity bias can have on investors, and offer a remedy to combat our own brains.

Register Today for Our Live Webinar

We hope you’ll save the date for our live presentation on Tuesday, September 28. As we look to transition from the third to the final fiscal quarter of 2021, we’ll share a review of the markets and the economy, discuss new and pending legislation, and talk about potential year-end planning and investment strategies. Register here and let us know what topics or questions you’d like us to discuss.

Q3... Q4 2

A Bittersweet Adieu – Thank You, Alishia!


In 2018, Alishia DuBois joined our team as a Financial Planning Resident. And in what seems like the blink of an eye, her time with us is coming to an end – today we celebrate her graduation from our Financial Planning Resident Program! Before we say goodbye, we share Alishia’s reflections on her time at Yeske Buie and honor the time, effort, and care that she’s brought to our team and our Clients over the past three years. Thank you, Alishia!

The Hope Chronicles

We recently came across the following story, and were touched by its meaning, relevancy, and sense of empowerment.

Sometimes I just want it to stop. Talk of COVID, looting, brutality. I lose my way. I become convinced that this “new normal” is real life. Then I meet an 87-year-old who talks of living through polio, diphtheria, Vietnam protests and yet is still enchanted with life.

He seemed surprised when I said that 2020 must be especially challenging for him. “No,” he said slowly, looking me straight in the eyes. “I learned a long time ago to not see the world through the printed headlines, I see the world through the people that surround me. I see the world with the realization that we love big. Therefore, I just choose to write my own headlines: “Husband loves wife today.” “Family drops everything to come to Grandma’s bedside.” He patted my hand. “Old man makes new friend.”

His words collide with my worries, freeing them from the tether I had been holding tight. They float away. I am left with a renewed spirit and a new way to write my own headlines.

Feeling inspired, we challenged ourselves to embrace this spirit and write our own headlines, and we’re honored to share them with you in this edition of The Hope Chronicles. We’d also love to hear from you! How would you pen your own headlines?

We Are Pleased to Welcome You Back

The Yeske Buie team is looking forward to serving you from our physical offices again – we are all fully vaccinated and we’ll be welcoming fully vaccinated visitors to the office starting in September! We have been and will continue to use the best available science to guide our practices, and we’ve implemented a few new protocols to maintain a safe space for you and our team. Here’s how we look forward to welcoming you back.

Woman clerk sitting holding note paper sticker with Welcome word. Business concept. Concept.