COMMUNICATIONS SUPPORT SPECIALIST
Tricia Lowney holds a Bachelor of Arts in Interdisciplinary Liberal Arts with a minor in English from Colorado State University. She also studied Creative Writing, Literature & Language, and Linguistics at Virginia Tech, fostering a strong foundation of storytelling and critical thinking.
While taking a gap in her studies, Tricia discovered her passion for building connections during her time on ADP’s COE team, and later, on their Compliance Solutions copywriting team. There, she developed creative copy and visual marketing materials including email campaigns, paid social ads, infographics, and dimensional mailers. During her time at CSU, Tricia worked as a Creative Copywriting Intern at Wasserman in their Next Gen department, developing experiential marketing campaigns for brands like Dunkin’, Amazon Prime Student, and Pokémon TCG. She worked cross-functionally across teams to pitch brand activations and engage with next generation consumers.
At Virginia Tech, Tricia was a part of Pi Beta Phi, participating in literary initiatives both nationwide and for the local community. Outside of marketing and school, Tricia has been involved in the service industry for over a decade, focusing on interpersonal communications, training, and client relations. And, in 2015, she wrote online movie reviews and feature articles for The Film Magazine.
Client Focus: Tricia is a strong proponent of building community in small ways. She believes that genuine connection and keeping an open mind help people discover new and interesting pathways for connection. She leads with a smile and is dedicated to helping others whenever and however she can.
Current Update: After enjoying a quiet holiday season in the city, Tricia is ready to ramp up the energy in the new year! She can’t wait for all of the opportunities to connect with Clients and team members. And, by virtue of her position, Trish has an inside look at what to expect for TheLiveBigWay® Digests coming up in 2026, and she thinks you’ll enjoy what we have planned.
Outside of work, Tricia has been enjoying board game nights and trivia with her local friends. She’s also gotten back into gaming as a way to keep in touch with friends and family on the East Coast. As always, she makes her “social calls” as frequently as possible to stay up-to-date on her loved ones’ lives.
Here’s to an exciting and fulfilling year ahead!