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Lauren Stansell, CFP® earned an honors B.S. in Economics, summa cum laude, from Virginia Tech in May 2012. She earned her second honors bachelor’s degree in Finance, summa cum laude, from Virginia Tech’s CFP® Certification Education Track, a CFP Board-Registered program, in December 2012. Lauren passed the CFP® exam in July 2014 and became a CFP® professional in February 2015. Lauren earned her Master’s in Advanced Financial Planning with a concentration in Taxation through Golden Gate University in 2019.

In 2023, Lauren was named to Forbes’ Top Women Wealth Advisors Best-in-State list*, a listing that creates “rankings of role models – advisors that are leading the way in offering best practices and providing a high-quality experience for clients.” She has also been featured on various podcasts including ‘NextGen Planners Podcast’ and the ‘You’re a Financial Planner… Now What?’ podcast. She has also been quoted in publications including InvestmentNews, WalletHub,, and AssetTV. She has served as both a speaker and a moderator for various panels and presentations at conferences around the country including a hiring presentation a succession planning panel, and a Women in Wealth panel. She was also involved in building a new course with The Institute for the Fiduciary Standard and moderated the first class on the history of the financial planning profession.

Lauren co-founded the Financial Planning Association® (FPA®) Student Chapter at Virginia Tech and was the first president of the organization. In the first year of its existence, the chapter grew to over 70 students, making it the largest student chapter in the country. Lauren’s passion for engaging with the next generation of financial planners led her to take on the role of Co-Director of NexGen for the FPA of the National Capital Area in 2014. A natural born leader, Lauren served as the 2021 President and 2022 Chair of the FPA of San Francisco. Lauren is a graduate of FPA’s Residency Program and had the honor of serving as a Mentor to the Residents at the June 2019 Residency Program; she looks forward to serving as a mentor again.

In her free time, Lauren enjoys spending time with family (especially watching her daughter, Nora, and her son, Owen), hiking, exploring new cities and areas of her home city (San Francisco), horseback riding (she started riding when she was four years old), trying new restaurants and recipes, and enjoying jogs and long walks along the San Francisco Bay.

Client Focus: As a Financial Planner, Lauren strives to empower Clients to pursue their Live Big lives, to be their “deep breath” in times of need, and to facilitate and participate in the meaningful relationships built. Lauren’s role on the team as a leader is an integral one: not only does she provide guidance and mentorship for those who support her, but she’s also considered the Protector of our core values, ensuring that all strategies and decisions are in alignment with who we are at our core.

Current Update:

Lauren recently enjoyed attending the FPA NorCal Conference – her favorite session was a deep dive on stock option planning. As Chief Planning Officer, Lauren is exploring a new tax planning software to further improve the team’s efficiency and thoroughness in its tax planning endeavors for Clients in collaboration with their tax professionals (year-end tax planning will be here before we know it!). She’s looking forward to spending time with the full team at Yeske Buie’s annual retreat in July and with the Partners at the Yeske Buie Partner Meeting in August. She’ll then head to Santa Cruz with many members of the Financial Planning Team for FPA Far West Roundup – a more casual but highly educational conference held on campus (attendees sleep in the dorms!) that is full of thought-provoking conversations and educational sessions.

Outside of work, Lauren’s life is joyfully chaotic! Nora is almost three and her personality is exploding more each day; Owen is so close to crawling and ready to keep up with his big sister. And Mazy, the dog, is extremely patient with both of them. Lauren and Daniel recently got an opportunity to have an incredible meal out together in Healdsburg and the whole family spent time in Healdsburg during Nora’s preschool summer break (river days, sprinklers, kiddie pools, squirt guns, fresh produce, grilled corn, hot dogs, rubber duck races, and a kids’ 4th of July parade).

*Recipient advisor or wealth manager of an award and/or ranking is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment in the future. Disclosures for Awards and Rankings are available here.